Christina was noticing a trend in the beauty industry when it came to brands trying to get noticed by editors - jet setting. When ZO Skin Health was looking for a cultural-relevant way to drive buzz about their complexion clarifying serum, an idea sparked. Let’s  facilitate a buzz-worthy press experience for ZO Skin Health’s Complexion Clarifying Serum launch, hosting a five-day trip to Málaga, Spain that immerses top editors in the brand’s story and science. Christina worked alongside her team to produce from the ground up - programming. She sold the idea over lunch with her client. Four months later, they were in Spain with Allure, Comospolitan, Women’s Health, Forbes and more at Finca Cortisin, a five star resort to indulge our editors.