Don’t you want your brand to MATTER?

Not all brands are built to blend in.
The right strategy makes people pay attention — and remember your name.

Led by Christina Summers, expert publicist and brand strategist, Dagmar Consultancy partners with founders and operators to build visibility and long-term brand equity through strategic communications designed to cut through the noise and leave a lasting impression.

About the Consultancy

WORK + CLIENTS

Where Our Clients Show Up

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OUR SERVICES

What We Do

Each engagement is tailored to help brands cut through, show up with intention, and leave a mark.

Strategic Communications & PR
Brand Positioning & Messaging
Founder & Executive Profiling
Launch & Key Moment Strategy

Partnerships & Collaborations
Integrated Campaign Development
Media Strategy & Relationship Building
Events & Experiences

Work + Services

TESTIMONIALS

"We have had a wonder experience working with Christina on the public relations for the Mirbeau brand. Christina truly brings the experience, professionalism, and PR processes of a large Public Relations firm, but with the personalization and hands-on approach of a small firm. We feel we get the best of both worlds. Our relationship began during the lead-up to our largest, most-anticipated Mirbeau resort property opening, as well as at a time when we had existing resort properties with ongoing public relations needs. She was able to thoughtfully balance the needs of both the operating properties as well as the important workload surrounding our grand opening publicity. Christina has the personality and passion of a great publicist, and I will continue to strongly recommend her to companies looking for representation."

—Jon Dal Pos, Vice President, Mirbeau Inn & Spa
"Christina is truly a dream to work with - she's proactive, smart, creative, and takes the time to immerse herself in the client she's working with. She has great media relationships, knows the culture, and dares to share some of the big "what if" ideas that really make a brand stand out. I highly recommend her services!"

— Eleni McCready, Partner + Chief Marketing Manager, PWRHOUSE COLLECTIVE
(former Senior Director of Brand Marketing, PR, Influencer & Community Strategy, Lilly Pulitzer)

MEET THE FOUNDER

The Modern PR Alchemist

who doesn’t take no for an answer.

Christina Summers is a publicist and brand strategist with over a decade of experience shaping culturally relevant narratives for modern brands across beauty, wellness, travel, hospitality, and lifestyle.

Originally from Upstate New York, Christina graduated from The Doane Stuart School before attending Marist College. During her time at Marist, she studied abroad in Florence, Italy, an experience that sparked her lifelong love of travel and global storytelling.

After graduating, Christina moved to New York City and began her career at Karla Otto in the agency’s luxury beauty division, where she built a strong foundation in brand communications, media relations, and high-touch client service. Since then, her work has taken her around the world - from Mexico City with Curio Collection, to Spain with ZO Skin Health, to the South of France with Lisa Vanderpump and Hulu - bringing a global perspective to the brands and narratives she shapes.

As founder of Dagmar Consultancy, Christina works with beauty, wellness, travel, hospitality, and lifestyle brands to turn ideas into press moments, partnerships, and narratives that leave a lasting mark on culture.

Work With Me