Christina led Smashbox’s “Isn’t It Iconic” campaign starring Pamela Anderson—a nostalgic, ’90s-inspired tribute celebrating the brand’s Original Photo Finish Primer and her longstanding connection to founder Davis Factor—developing and executing a strategic PR rollout that positioned the campaign at the intersection of beauty, fashion, and mainstream media. She secured high-impact placements and interviews that underscored Anderson’s authentic ties to the brand, framing the campaign as both a cultural throwback and a meaningful reunion, while blending core beauty press with broader lifestyle and entertainment coverage to tap into the ongoing ’90s revival and Anderson’s renewed cultural presence. Through a thoughtful approach to storytelling—anchored in exclusive previews, talent-driven narratives, and well-timed social amplification—Christina and her team drove organic momentum and aligned with key editors and influential voices to reignite conversation around the Original Photo Finish Primer, reinforcing its status as a lasting icon in beauty.