Christina pitched this story in the middle of a night club. Yes, you read that correctly. Tasked with finding a fresh angle to amplify the legacy of Smashbox founder Davis Factor, she identified a compelling narrative rooted in heritage and artistry. Leveraging her close media relationships, she connected a Forbes editor—herself a photographer—to the idea that makeup and image-making are deeply embedded in Factor’s lineage. After initiating the conversation at a Smashbox event at The Box in New York City, Christina facilitated dedicated time between the editor and Factor, bringing to life the story of his grandfather, Max Factor, widely credited with shaping makeup as a category in 1920s Hollywood. The resulting feature positioned Davis Factor not only as a founder, but as a continuation of a generational legacy—elevating the brand’s story through a thoughtful, executive-level narrative.