Christina partnered with Paula’s Choice to launch its first campaign of 2026, “The Long Game,” in support of the brand’s longevity serum. Working closely with the internal team, she helped define clear campaign objectives and developed a comprehensive, narrative-driven strategy designed to elevate the launch beyond traditional product marketing. This approach integrated behind-the-scenes social content, exclusive first-look opportunities, and talent-led human interest storytelling to create a more immersive and emotionally resonant brand story. As part of the execution, Women’s Health was invited on set to capture the campaign in real time, resulting in a feature story supported by cross-platform social coverage. The effort successfully extended the campaign’s reach, driving meaningful editorial visibility and reinforcing Paula’s Choice’s positioning within the longevity skincare space.