Case Study:

Mirbeau Inn & Spa | Always On Retainer

About:

Christina (Dagmar Consultancy) began working with Mirbeau Inn & Spa in August of 2025. At the start of their partnership, the brand had de-prioritized PR/media relations. With the upcoming debut of their new Beacon location, Christina identified an opportunity to prime their regional and national audience in anticipation of this monumental opening for the brand. 

❋ Services Rendered

Strategic Communications, Media Relations, Launch Strategy, Always On Retainer Client Model

❋ Impressions

Over the course of less than 6 months, Dagmar Consultancy increased their YOY media impressions to over 85 million, with placements landing in Hudson Valley Magazine, Conde Nast Traveler, Yahoo, AFAR and more. 

❋ Conversions

Dagmar Consultancy increased the rate of editorial visits converted to coverage by 83% in just 5 months. 

Coverage Highlights