Christina led Canyon Ranch’s inaugural Enchant at the Ranch festival, an immersive, on-property experience designed to bring together leading brands, industry voices, and top-tier media for a curated week centered on beauty and wellness. From concept through execution, she shaped the festival as a multi-dimensional platform for discovery and engagement, programming a series of interactive experiences, expert-led sessions, and brand activations that reflected Canyon Ranch’s holistic approach to well-being. The event fostered meaningful connection between partners and attendees while creating a dynamic environment for storytelling, content creation, and press engagement, ultimately positioning Canyon Ranch as a cultural and experiential leader within the wellness space. The success of the inaugural festival has led the charge for this to become a bi-annual event.